I'm the editor of the Acorn Energy blogging effort. Apparently, I'm too radical to actually author anything, but they think I can communicate, so I'm helping others get their thoughts out.
John, our CEO, is going to be the primary voice, and he and I are trying to work out a collaborative writing process.
We tried a straight ghost write the other day, and I took his idea in a bit of an unexpected direction. Unexpected for John at least. Things made total sense to me.
He wanted to express his thoughts about pain and how it relates to energy crises, and, as we were discussing, he mentioned Jimmy Carter and what went down in the 70s and 80s. I thought Jimmy'd be a nice little addition to the post.
John's a Republican, however, so he disagreed. Apparently, for Republicans, admitting admiration for Jimmy Carter is like admitting that you shot an amateur porn in college.
I kinda like the little post, however, so I don't want to let it go to waste.
...
There are two kinds of pain. The pain of discipline, and the pain of regret.
The pain of discipline is the frustration of restraint. It's deciding not to eat that second piece of cheesecake.
The pain of regret is the digestion of unwanted consequences. It's the stomachache.
In the 1970s, we had an energy crisis, and, despite Jimmy Carter's best efforts, we chose not to restrain ourselves. We held energy prices low and burned burned burned all the coal and oil we could find. Our hands and faces were sticky with graham cracker crust.
More than 30 years later, again we have a crisis. And, again, we have a choice. We can restrain ourselves, or we can keep eating poison cheesecake.
I excited about this crisis. I think we know better than to eat the cheesecake this time. I'm excited about the changes restraint is going to bring. Nothing like hunger and discipline to sharpen senses and spur creativity.
Our energy economy is a mess. We're sourcing the wrong fuels from the wrong places. We're transmitting and distributing electrons through frayed and leaky wires. Most of our machines are brainless and inefficient. And we waste waste waste without regard for tomorrow.
But, as prices rise, we're waking up. We're rethinking our behavior, rethinking our systems, rethinking our businesses, and rethinking opportunity.
This crisis and this period of restraint are going to force us to create a new world. New behavior. New systems. New businesses.
It's going to take a lot of work. None of it'll be easy. But if we embrace the pain as a constant reminder that we have an opportunity to build a new world, then we're going to have a lot of fun doing it.
...
Poor Jimmy. Dude gets such a bad rap. I bet he was a perfectly ok president.
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