Read this article this afternoon. By Michael Lewis, author of Liar's Poker. About Wall St., subprime mortgages, and what Lewis hopes is the beginning of the end of what has been an outrageously long period of frustrating and fascinating financial madness.
It's by far the most gripping and well-crafted explanation of bad lending I've ever read.
And I think it's noteworthy for another reason as well.
Lewis writes:
I had no great agenda, apart from telling what I took to be a
remarkable tale, but if you got a few drinks in me and then asked what
effect I thought my book would have on the world, I might have said
something like, "I hope that college students trying to figure out what
to do with their lives will read it and decide that it's silly to phony
it up and abandon their passions to become financiers." I hoped that
some bright kid at, say, Ohio State University who really wanted to be
an oceanographer would read my book, spurn the offer from Morgan
Stanley, and set out to sea.
Somehow that message failed to come across. Six months after Liar's Poker
was published, I was knee-deep in letters from students at Ohio State
who wanted to know if I had any other secrets to share about Wall
Street. They'd read my book as a how-to manual.
That's crazy. And scary. And reason to think long and hard before you publish.
Or, better, reason to remain engaged with your audience. Don't tell a story and walk away. Stay for follow up questions. Give everyone your contact info. And check back in from time to time, just to make sure.
In other, smaller, and probably more immediately practical words, respond to the comments people leave on your blog.
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